Air travel may no longer radiate its former glamour but airports have significantly lifted their game.
Sydney Airport has blazed a trail as Australia’s international gateway with its recent $500 million makeover which includes the high end Podium retail store showcasing luxury brands including Hugo Boss, Zegna, Ferragamo and Tumi, which have redefined style.
The other major presence is the grand entrance to Australia by Godiva Chocolates, the legendary brand and ultimate name in confectionary. This new store is a valuable addition to the existing 450 Godiva outlets internationally.
Brand Fuel created illuminated fabric graphics in a central column at the service counter and adjacent wall featuring truly mouth-watering close up shots of Godiva’s premium gourmet chocolates.
Brand Fuel’s contribution to the 250 square metre Podium store are two illuminated light walls, 1.25m wide x 2.5m high which brilliantly set the tone for the retail experience ahead. Each light wall has been set inside a custom-built chrome frame and fitted with fabric printed graphics from fashion brands Hugo boss and Etro, preparing for the latter’s debut into the Australian market.
Podium is an emporium of fashion excellence where individual brands have retained their distinctive identity while being brought together by a striking black quartz illuminated walkway through the center.
The emporium sells travel, business and lifestyle accessories, as well as clothes.
Another visual highlight in the store is an almost 3m high Tumi graphic, created by Brand Fuel, which will instantly inspire you to update your luggage!