Brand Fuel

Art Director

Rohan Peterson joins Brand Fuel as Art Director, with an extensive graphic design and illustrator background and experience working in print graphics, marketing, public relations and brand identity.

With a focus almost exclusively on design for print and physical substrates, Rohan has extensive working knowledge of print processes and finishing. This enables him to provide expert advice on the best course of action for a client's brand, to get the job done and know how it all fits together.

Rohan has worked with numerous clients from myriad industries; from pharmaceutical start-ups to fashion designers; providing them with everything from complete corporate identity packages, presentations and corporate documents to exclusive invitations, packaging, advertising, & environmental and event graphics. Some of these clients include Baku, Belinda International, Peroni, Yeojin Bae, Marni & Vanessa Bruno. Rohan has also created an illustrated logotype for sunglasses designer Graz Mulcahy and helped create branded events for Nudie Jeans Co and Calvin Klein Jeans.

For Brand Fuel, Rohan has worked on large-scale environmental graphics and signage projects including for The University of Sydney & Dick Smith retail stores.

To see the results, check out the Case Studies in Projects.

With a hands-on approach and a vested interest in how the end user interacts with a particular design, Rohan is especially skilled at producing innovative, interesting and on-message branding and design that maximises clients return on investment.